Featured Job Details :::...
|City and State:
||Universal City, CA
||Oversee and manage multiple Universal Music Group artist advertising campaigns, which includes implementing and developing TV, Digital, Print, Out-of-home and Radio programs that serve to market product and build mass consumer awareness.
Develop and implement TV, Digital, Print, Out-of-home and Radio media campaigns for the Universal Music Group artists/labels. Secure approvals, issue insertion orders and communicate material requirements and creative deadlines to our clients. Coordinate added-value programs with media partners to augment and enhance booked media campaigns.
• Time spent: 70%
Optimize, track and analyze current and past media campaigns.
• Time spent 15%
Research potential new advertising outlets across all media and meet with companies to determine appropriateness for UMG campaigns.
• Time spent: 10%
Negotiate rates across multiple mediums on behalf of all UMG labels to maintain uniform frequency structures and volume discounts. Update and maintain consumer magazine database that provides research and rate information to assist advertising staff.
• Time spent : 5%
Develop and deliver media plans utilizing all appropriate media in accordance with label marketing objectives and target audience, in a timely manner.
Secure all marketing and financial approvals prior to booking any media.
Act as liaison to make sure all creative specs and deadlines are met.
Report to Director of Media planning.
Failure to perform planning and buying functions effectively would have serious repercussions in the marketing, creative and production areas, such as missing media deadlines, incurring overtime and/or unnecessary production charges by supplying incorrect traffic information and damaging internal and external advertising relationships.
Job Requirements: College degree with minimum 3 years experience in related field preferred.
Advertising agency experience preferred; knowledge and fluency in demographic trends, ratings, etc.; understanding of media production terms and specifications.
Online media experience a must.
Excellent communication and organizational skills. Ability to work well with many types of personalities, corporate divisions and varying executive levels.
Ability to simultaneously handle and prioritize multiple projects a must.
Proficient in MS Office.
Daily interaction with Advertising staff on progress of above outlined responsibilities in addition to generating appropriate departmental reports.
Daily communications with labels’ Marketing and Creative Services staff to ensure correct advertising production and ad trafficking. Work with and report directly to Director and manager on project status.
Cultivate and maintain relationships with label clients in developing customized advertising campaigns as well as maintaining on-going reciprocal updates.
Media Representatives – Constant communications with consumer publications, TV stations, web-sites and agencies to obtain information, book-advertising space, negotiate rates/positioning. Initiate invoicing process as well as updating marketing and advertising departments of ongoing projects and available promotion opportunities.
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